EmptyCup Consulting — AI Assistant Instructions

Writing standards

For prose written or edited in this repository, follow both:

• Natural Writing Guidelines for clear, natural writing and editing.
• Brand Voice for EmptyCup’s philosophy, personality, audience, and marketing approach.

Apply these standards to blog posts, website copy, SEO metadata, proposals, client communications, training materials, and technical documentation. Adapt tone to the task and preserve required formats, code syntax, quoted text, and technical precision.

Editing behavior

Silently review prose against both standards before delivering it. Do not mention the review unless asked. Follow task-specific instructions when they require a different voice or structure.